Madeline Osman
Personal and professional blog of Madeline Osman
July 31, 2012 by admin

Sony Retreat

Team Yellow

My team - Team Yellow!

For the past year or so, I’ve been working as a Student Ambassador for Sony. I started late, so I missed the annual “Sony Retreat” training in San Diego, California last year. This year, I was invited to continue my ambassadorship, and as a result, was finally able to attend!

Sony Pictures

Sony Pictures

Sony sure knows how to treat its employees right. We were flown in and Escaladed (Is that a verb? Probably not) to Sony Pictures in LA for some fun before getting down to business. It was a great way to start getting to know the other ambassadors and check out some of the sets where Sony Pictures movies are filmed. We had dinner and were welcomed by the founder of Volt and some Sony executives. Afterwards, we headed to the Century City mall to check out a Sony store in action and see good product demoing in action. By the end, everyone was tired and most collapsed in our hotel rooms when we arrived in San Diego.

Products!

Products!

The next morning was our first glimpse at the Sony Electronics corporate headquarters. The morning session was filled with informative lectures about Sony as a whole by executives that know it well. After lunch, the secrets surrounding what products we would be given were revealed – PS Vita, VAIO S Laptop, V20 iPod Sound Dock, Digital Voice Recorder, TX20 Digital Camera, and Walkman W Headphones. Obviously, we needed some time to play with our new toys, then had product knowledge training for the rest of the work day. We wrapped up the day by going to an Italian restaurant for dinner (all 100+ of us), and saw the new Spiderman complete with snacks in 3D afterwards.

 

The Patio

The Patio where we ate lunch

Day three was about event planning, networking, and social media – my specialty. I was given the opportunity to represent the student ambassadors on a social media panel with Sony’s social media experts. From thereon out I was known as “that social media girl” and I’m still getting questions! After work was done for the day, we were bussed over to a place called the Wavehouse where you could ride a fake wave. We also had fun on the beach playing volleyball while some other ambassadors were testing out their nifty new cameras. Smores topped off a great night on the beach.

Chris Rene

Chris Rene

The last day was bittersweet, because we knew we soon would be heading home. However, everyone was filled with adrenaline because there was an ambassador-wide competition to win. Each team (about 10 people) was given an hour to put together a demo to give in front of judges composed of people who had been giving lectures or product knowledge training. Our group decided it would be smart to demo more than one item and try to tie them together in some way. It wasn’t hard getting people to agree on the products or the vague situation, but it was hard getting people to agree on the details. Eventually, we threw together a video of two situations involving the Walkman W Headphones and V20 iPod Dock. We didn’t know what to expect from everyone else, but we put our best feet forward. While half the team was editing, the other part was doing mock demos for Sony employees who stopped by for a fair of sorts. It was fun practice and crucial for the newcomers. The day went by slowly after that going through more administrative stuff – we were anxious to see who won. The day ended with mocktails and a gourmet dinner on the 11th floor. Third place was called – winners got an Xperia Ion phone and smartwatch. Second place was called, with an Ultrabook as a prize. FIrst place – my team! We won NEX-7 cameras which are just about the coolest most BA cameras, ever. We were so excited. After all that, we were ushered downstairs for a private concert from X-factor’s Chris Rene. Like I said – Sony knows how to treat their employees right.

Wise words from the Sony wall

Wise words from the Sony wall

My favorite part of the week has to be meeting all the other ambassadors and putting faces to the names of some of the returning ambassadors. I also gained a new confidence in my job after comparing experiences with others and being able to share my failures and successes with the newcomers. One girl even told me that she stumbled upon a blog I had written and reading it helped her decide to take the job! There’s no greater compliment than that.

Unfortunately, this will be my last year (semester even) as a student ambassador, but I’m hoping that Sony isn’t done with my quite yet :)


Team Yellow’s winning video

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April 15, 2012 by admin

PRSSA People Relations Conference

This weekend I went to a conference put on by PRSSA, a group I’m not a part of, but will probably join next year. PRSSA has a focus on Public Relations and was chosen to put on the regional conference for their organization this year. Although I’m a Marketing major, there is a lot of crossover between the two career paths. The following is some of the best advice I learned this weekend from some of the very engaging speakers I was privileged to listen to.

Scott Deitz, Senior Vice President Fleischman-Hillard

How does one succeed in the PR industry?

  • Excellent writing skills
  • Business knowledge (PR is usually a communications/journalism major)
  • Intellect – both emotional and logical intelligence
  • Passion for what you do
  • Professionalism
  • Social Media Knowledge
  • Work well in a team – someone who can take the lead, but sometimes follows
  • Loves to learn – read the Wall Street Journal
  • Produces timely, accurate, and measurable results
  • Willing to sacrifice
  • Define and differentiate yourself – show on your resume
  • Work at an agency first, learn skills, then work in a corporate setting
  • Decide if you want to work in a for-profit or non-profit company
  • Realize that finding a job is a competition
  • Say “yes” to every opportunity that you can
  • Take measured risks
  • Find a mentor
  • Look like you belong when you interview
  • Study abroad – shows that you take risks, have learned a new way to communicate, and are adaptable and cultured

Adam Flack and Viki Arias, Global Spectrum

  • Social Media – be conversational and engaging. Offer special experiences, contests, and scavenger hunts.
  • Define your target market and advertise to them in their preferred medium. Ex/ Older people look at ads in newspapers
  • Be a good community partner. The media will care if you do something that is relevant to the community.
  • Go where the media is. Ex/ The Fourth of July parade
  • Measure the effectiveness of your campaign by keeping track of the dates and times of promotions, using different discount codes, and follow up with a survey asking how people found out about the event
  • Budget marketing budget based on how well known (or not) the brand is and the projected ticket proceeds

Heather Friedman, Genovo Alternative Marketing

  • Create brand ambassadors that do the job for you
  • Define your brand of marketing
  • A modern challenge: your customers don’t have to listen to ads they don’t want to. Ex/ TV, radio
  • Marketing mix- traditional marketing, public relations, social media, events – events are the best way to bring a brand to life!
  • “Partner” with your client
  • “Fail Forward” – reconsider, ask what went wrong, make changes
  • Work with the same people you’re marketing to
  • When faced with a difficult situation on social media: apologize and fix the situation – don’t hit delete
  • Know yourself and stay true. Follow this equation…

(YOU) is the (TYPE OF COMPANY) for the (TYPE OF CUSTOMER). For example, Maddy is the Marketing student for the non-profit industry.

 

I came out of this weekend with new friends, new knowledge, and some potential new mentors. Definitely money and time well spent. Thanks PRSSA for putting on a great event!

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January 22, 2012 by admin

Sony Frontline

What is Sony Frontline?

Sony Frontline

Frontline is Sony’s consumer research panel. Participants in Frontline are given a unique opportunity to influence Sony product offerings. Currently, college students, especially females, are under-represented on the panel. Current panelist statistics show that:

  • 2/3 are male
  • 3/4 are employed full time
  • 2/3 are married
  • About 3/4 have families
  • Most are middle aged
  • They are earning at an income level much higher than students
  • In total, only about 4% of panelists are students!

Participation in Frontline takes many forms: online surveys, panels, polls, and focus groups. The minimal commitments of a panelist include taking an average of 2 surveys a month – each taking about 10 minutes or less. Participation is always optional, but panelists are encouraged to participate with Sony giveaways as a part of every survey. On occasion, panelists are selected to test pre-market products. Often times, members are allowed to keep said products! So in review, rewards for participating include:

  • The chance to make your voice heard
  • Sony giftcards and exclusive discounts
  • Pre-market Sony products

So how can you get involved? Sign up online at sony.com/frontline. Make sure to mention me or the University of Iowa when you sign up in order for our university to get recognition!

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January 3, 2012 by admin

Foursquare: explained.

Mayors, badges, tips, specials, points… I can see how it could be confusing for a newcomer. But Foursquare is something worth figuring out. If you’re a business owner, using Foursquare can provide another platform in which you can draw in customers. If you’re a shopper, Foursquare directs you to the best places, products, and deals. It is a hub of information and opportunity if used correctly. So let me break it down for you…

Checking In

Check In

Checking in at the place I ate dinner tonight

One of the most fundamental actions of using Foursquare is checking into places. Basically, if there’s a place, someone has probably created it’s equivalent on Foursquare. All you do is find your place, and click “Check In.” Other options include sharing your check ins with Facebook and Twitter, but I advise you to use these options sparingly. No one wants to know everything you’re doing all the time, and you probably don’t want to invite stalkers if your profiles are public… Other people can comment your check ins, and you can upload pictures to places you’ve checked in. Foursquare is really a lot like Facebook, but it’s niche is location-based social media.

Being the Mayor

Foursquare Place

Here's the bottom of a Foursquare "place" page

Foursquare is first and foremost about brag rights. Being the mayor means that people see your picture and name pop up every time they check into a place you’re the mayor of. It can help you build a reputation for yourself in a community among other Foursquare members; if you’re mayor of a lot of academic buildings, you must be involved and studious. If you’re mayor of a lot of bars… you like to have fun (maybe at the expense of studying). So it might be worth being selective of what you strive to be the mayor of.

Badges
Badges are basically proof that you get out and do various activities. Each badge is centered around a certain activity… whether it be academic, entertainment, food, drink… you get the idea. My campus has it’s own badge you can earn after checking into certain places. The more badges you have, the more you obviously use Foursquare.

Points
Points are probably the most blatantly competitive part of Foursquare. There’s a scoreboard that pits you against your friends, and there’s an all time high score that you can try to beat for yourself. Other than that, they don’t serve much of a purpose.

Specials
Specials are one of my favorite parts of Foursquare. They are little known and under utilized. One special almost anyone, anywhere, can use is a special for free chips and salsa at Chili’s. All you have to do is check in! In my college town, there are a lot of bar and food specials – either a free item or a percentage off of your bill. Specials are denoted by an orange rectangle that says “Special” when you check into a place. You can also find them under the “Explore” tab.

Tips
You can leave tips at places you’ve checked in at to warn someone about bad service or praise a place for doing something right. Tips are also a great place to do a little self-promotion. If you’re the mayor of a place, your tips pop out at people when your friends check in.

Annnnd those are the basics of using Foursquare. Do you have any tips or tricks for the Foursquare beginner? Or any questions for how to get the most out of it?

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January 2, 2012 by admin

Links I’m Loving

  • Lynda’s New Years resolutions for learning: http://t.co/7QLkBagK
  • Business card design advice: http://t.co/CCEn3Z7w
  • Marketing is ever-changing. Top 10 trends for 2012: http://www.entrepreneur.com/article/222531
  • Goodreads – a book recommendation engine: http://www.goodreads.com/
  • 7 common sense tips to grow your Klout score: http://mashable.com/2011/12/20/how-to-increase-klout-score/
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November 23, 2011 by admin

My New Sony Toys

So as previously mentioned, I’m starting a new job as a Sony Brand Ambassador! I’m officially hired and currently filling out paperwork, participating in conference calls, and getting stir crazy waiting to start.

One of the main perks of my job is getting my hands on the latest Sony products. I don’t get to keep them per se, but there is an incentive program in place that allows employees to keep products at the end of the Ambassadorship by gaining points for doing a good job.

My grab bag of goodies (coming to me in the mail after break!) includes:

A VAIO S Series Laptop:
VAIO S Series Laptop

Bloggie Touch HD Camera:
Bloggie Touch HD Camera

Cyber-shot Digital Camera:
Cyber-shot Digital Camera

W Series Walkman:
W Series Walkman

PIIQ Smooth Headphones:
PIIQ Smooth Headphones

Oh… And a brand new Sony S Tablet:
Sony S Tablet

No big deal.


I am a paid participant in Sony Electronics’ College Ambassador program. The content on this blog does not reflect those of Sony and are solely my own thoughts and opinions. Please visit the Official Sony Blog at Sony.com/Blog

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November 1, 2011 by admin

Choices, Choices

A lot of opportunities seem to be making their way towards me.

First and foremost, a sure thing: I was selected to go on a service project trip to Xicotepec, Mexico for the Career Leadership Academy! The only thing standing in my way is my mother’s approval. She rightly is worried about the security down south, but has to realize that I will be in a group of roughly 50 other volunteers. I have a good head on my shoulders and will do everything I can to avoid trouble.

Second, I got an interview for the Marketing Institute. Basically, the Marketing Institute is a series of classes that a Marketing student can take that give students real world experience. They count as elective credits, and I want to make my electives really count. My interview is on Thursday, but I wont find out until I’m in until 2 weeks from that date. I’m going up against 2 coworkers, and numerous other applicants and they only choose 20. Wish me luck!

Third, there’s another brand ambassadorship I’m in the running for. We shall see how that goes. I don’t want to jinx it by getting too much into detail right now, but I have a Skype interview for it tomorrow.

Fourth, I made it through the initial round of selection for Camp Adventure. I have an interview on November 12, which will decide whether or not I’m selected for the program. It would be so nice to know that I don’t have to do any summer job searching, and travel for free on top of that. I want to get as much international experience as possible so I can expand my worldview.

In order to get this job, I need more experience with children in a group setting. I’m currently pursuing volunteer opportunities, which means one more thing to add to my busy schedule. I’m thinking about teaching Sunday school, or volunteering at a local elementary school would be perfect.

Last, I’m trying to decide between three volunteer opportunities, or if I should do any of them at all. One is for Ponseti Races, which I helped out with this fall. I’m practically a shoe-in for a leadership position, which would give me awesome experience, but I don’t know that I have the time necessary to devote to the cause. Besides that, there’s another volunteer position for the Brain Association of Iowa that would give me similar leadership and marketing experience, but would require a lot of me. The last one is for a local dog rescue shelter, helping with event promotion. I don’t know what to do!

Life is busy and uncertain… but I’m excited to see what happens in my future!

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August 8, 2011 by admin

The Power of Freebies

I went to Lollapalooza for the first time in my life, and it was every bit as amazing as everyone who’s ever went told me. I’m so beat from the three day experience that I took off work today to recover.

I’ve been to other music festivals (Warped Tour, Projekt Revolution), and one thing I love is that there are always freebies.  Sometimes they’re are free music tracks, or keychains, stickers, etc., but at Lolla, the freebies were items of actual use. State Farm gave out a “Survival Kit” in exchange for your email and a few survey questions. The Survival Kit had sunscreen, hand sanitizer, chapstick, and earplugs – everything a Lolla-goer could ever want. Google was giving out battery powered squirt fans to promote Google+. There was a radio station with a phone charging station, Toyota handed out iconic Lolla headbands… the list goes on. My boyfriend packed a backpack filled with the essentials… but we didn’t need half the stuff we brought after raking in the freebies.

All I could think about was how awesome of advertising that was for those companies – especially the ones that successfully captured people’s information. Their potential customers will remember the friendly staffers and the awesome freebies when considering their services. State Farm sent me an email almost immediately following my visit to their tent and offered me additional freebies – MP3 downloads. Even though they had to put forth money to supply the freebies, the festival-goers became their walking billboards. I remember seeing things that people were carrying and immediately setting forth to get my own.

For people that follow Lollapalooza on Twitter or Facebook, there was an additional chance at free merchandise. They would announce a giveaway every hour or so during the festival if you met Lolla staffers at certain locations. One popular giveaway was for Camelbacks. I didn’t even know what those were prior to Lolla, but now I’m seriously considering getting one for future music festivals. I saw people with them everywhere. They were selling them for an unheard of $60 at the (free) Camelback-sponsored water bottle filling station. I figured no one would be crazy enough to blow $60 on a glorified water bottle (especially when you can get it for $40 or less online), but I couldn’t have been more wrong. They sold out. Such is the power of walking advertisements.

So companies, embrace the power of freebie marketing. It works, makes people happy, and produces results.

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