My newest website for UISG’s Wingman campaign is live. Check it out here:
It certainly sounds enticing, doesn’t it? Free access to top brands and their products, the opportunity to build up your resume, and a job that doesn’t always seem like it is one.
So how do you do it? What kinds of responsibilities will you have? What skills will you gain?
Allow me to enlighten you.
How do you do it?
It certainly helps to be a Marketing major. Or a business major in general. You’re also going to need to have a genuine interest in the brand/product, because you’re going to be talking about it a LOT. Previous experience in a Marketing related role or internship helps too, but enthusiasm and education also come into play. It also helps to be enrolled in a large University, because brands want the most bang for their buck: the bigger their audience, the better.
So once you’ve evaluated your qualifications, Google is your friend. Do a search involving “Brand Ambassadorships [Your School].” A couple other good resources:
And some brands known for hiring at big universities:
- American Eagle
- Victoria’s Secret PINK
- Red Bull
It also doesn’t hurt to ask brand reps on campus about their jobs. They may be graduating soon and will need a replacement.
What kinds of responsibilities will you have?
It certainly depends on who hired you, what their program is, and whether or not you’re getting paid.
For my brand ambassadorship with iChill, I’m not technically employed, but am an Independent Contractor. I get paid a set amount every two weeks. My responsibilities are to pass out iChill, pass out promotional goods, take pictures of people with both, and secure sponsorships between iChill and events on campus. They expect about 20 pictures and 8 hours of work every 2 weeks. It’s a pretty sweet job.
My brand ambassadorship with Sony is a lot more involved. I have similar directives, but executed differently, and more often. My primary responsibilities are to drive traffic to the Sony Education Store (click here if you wanna help me out!), and to set up events to promote Sony products. In the background, I have to keep up with Sony happenings in the news, promote Sony on Social Media, build relationships with people on campus, and pass out promotional goods. And so much more.
What skills will you gain?
Just working for Sony has helped my professional development more than any class or previous work experience.
- You learn to be a leader, since you’re the basis of knowledge for the brand on campus and you have to make connections and make things happen in order to be successful
- You learn all aspects of Marketing: advertising (for your events and for your brand), promotions (to people of the physical products), event-planning, sales (even if you’re not directly selling anything, you’re still selling an idea), and more.
- You learn how to be a good communicator: how to talk to people to get mutually beneficial results.
- You learn responsibility. You are the only one who can keep you on track with your projects. If they don’t get done, there’s a consequence.
It’s easy to see how a person can benefit from a Brand Ambassadorship. I’ll leave you with this recruitment video from Sony – someday my job will be up for grabs, too!
My latest feat on the University of Iowa campus is finding ways to reach out to students. So far I’ve been presented with a lot of “You Cant’s” which include:
- YOU CANT… table at any University-affiliated building
- YOU CANT… table at any non-University affiliated building (without having to pay a hefty sum on a per-day basis)
- YOU CANT… submit flyers to put in student’s mailboxes without printing up 4,500 and getting it approved through the Residence Hall Association
It’s easy to get down about that, except for the fact that I’ve gotten a very positive response from student organizations so far. I’m asking them for 10-15 minutes of their meeting time to talk to their members. In exchange, I have a lot to offer.
For student organizations who I haven’t talked to, or need an extra push, allow me to explain what Sony (and I) can do for you.
First of all, I can talk to your student organization about professional development.
I’ve held two brand ambassadorships this year, so I understand what it takes to do the job, and do it well. I can give tips to people looking to find an ambassador job, and how to be an awesome employee once you secure it. Brand Ambassadorship teaches students many skills – event planning, promotions, personal selling, how to network, design, social media… I could go on. It’s an excellent opportunity to educate students on a niche job that will help build their resumes.
Second, I can provide video and photography support to you for an event.
In exchange for you generously allowing me to give a demo during your meeting, I’m willing to help you out with filming and photography for an upcoming event of yours. What better what to show you what Sony products are capable of?
On some occasions, I can also lend products to you in exchange for demo time.
Third, I can provide support for your philanthropy projects.
No promises on what specifically I can provide, but Sony does give me freebies to distribute with as I please. I can petition for additional materials as events come up. Wouldn’t it look sweet to have the “Sony” brand help draw support for your cause? My other brand ambassadorship, iChill, also loves sponsoring big events and will send money and product samples depending on how many people you expect to draw in. Stick with me, we’ll go places!
Fouth, I can give you a first look on exciting new technology.
Because that’s essentially what it all boils down to. Getting new technology in your hands, for you to try and figure out. Sony products are notorious for their design and innovation.
So get in contact me. Even if you’re not a student organization through the University of Iowa. I want to talk to off-campus groups, too! And I’m always willing to do individual demos if you’re a student interested in Sony’s product offerings. I might even give you a goodie bag filled with Sony freebies Email me at firstname.lastname@example.org for more information and to set something up!